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PRIVACY/COOKIES
Market and Business Intelligence Merging?
Posted Jun 5, 2013 Print Version  
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A poll by Global Intelligence Alliance (GIA) among 44 European market intelligence professionals in May 2013 suggests that the internet and big data will significantly impact market intelligence until 2016. Most respondents see market intelligence merging more and more with business intelligence, and impacting business functions such as strategy planning, market research, and marketing.

As such, GIA predicts a growing interest from market intelligence teams in Netnographics, non-permission based data collection, web mining, the internet of things, intelligence tools that identify visitors to competitor websites etc. From the findings, it is also interesting to note that the view regarding the impact of enterprise social networks is relatively muted, even as it is linked to co-creation, the trend with third highest significant impact on market intelligence.

(globalintelligence.com)

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