Endeca Technologies, Inc. announced the results of its 2011 eCommerce Analytics Survey. Announced at the Shop.org Annual Summit this week in Boston, Mass., the survey polled 228 marketers and IT professionals at eBusiness organizations across the United States and Europe about their opinions on the current state of eCommerce analytics requirements.   

According to survey results, more than 61% of respondents admit they are currently making decisions based on half or less than half of data available to them. Complicating matters, nearly half of the respondents report that they are still using multiple tools (at least three or more) to support business intelligence (BI) decisions, underscoring the need for data to be lifted from these separate silos and streamlined into a unified and easy-to-understand view.

Additional survey findings reveal nearly half of respondents say they are not currently incorporating unstructured data into analysis, but it is something they would like to do; 35% say they spend hours combining data from various data sources and over half say they would like to analyze all information in a single view;  48% of respondents say their analytics requirements change at least monthly, with 20% of respondents requirements changing daily or hourly; more than 40% of respondents cite that it often takes months to have their BI requests fulfilled or they often cannot get their requests fulfilled at all.

http://www.endeca.com/en/resource-center/whitepapers/eBusiness_Analytics_Trends_for_2011_and_2012.html