Tealium, a leader in enterprise tag management, announced its digital data solution and tag management software is integrated with Splunk Enterprise. Tealium's solution expands Splunk Enterprise to allow users to gather visitor interaction data directly from websites, mobile web, and native mobile applications beyond server-side data. Combining this with existing machine data sources being collected, indexed and analyzed in Splunk Enterprise enables users to capture insights and behaviors.
Tealium allows users with no software coding experience to deploy and manage the third-party vendor tags (code snippets) required to gather and transfer specific digital data points. Via Tealium DataCloud, the company's enterprise data platform, users can correlate and combine those data points into a clean, actionable source. Users simply have to click on the Splunk logo in the Tealium setup process, add the requested information and hit publish - the data is then streamed to Splunk without ever touching the website.