|
Search Intranets
Current Issue
Editorial
Services
|
About David Runyan
David Runyan is a digital content and library services manager for ‘mktg' Applications & Consulting (http://mac.mktg.com). As a division of the integrated marketing agency ‘mktg', the group is focused on helping clients build long-term customer relationships, address competitive threats, improve sales and marketing effectiveness, and reduce expense through innovative uses of technology.
|
|
|
Articles by David Runyan
It is generally accepted that folksonomies are most useful when they take the collective wisdom of a group and use that knowledge to organize and classify information in a way that makes the most sense to that user community. The reasoning goes that a userbase that categorizes and tags content in its own way—regardless of how unorthodox that method may be— knows what works best for itself, and a system should not dictate how an object isclassified for later retrieval. In contrast to highly structured taxonomies, a folksonomy requires less oversight, owing to its decentralized nature, and is ideal for applying descriptive data to a large number of information objects quickly and with minimal effort. Indeed, a folksonomy approach is often the best method for applying structure to an unwieldy, disparate assortment of assets. On the other hand, folksonomies with expansive tag clouds are also known for imprecision and generally lower metadata quality.
|
|