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January/February 2012
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About Martin White

Martin White is managing director of Intranet Focus Ltd., a consulting company based in Horsham, U.K. Much of his work has been in the areas of electronic publishing and high-technology market strategy development. Martin consults on the design and management of intranets and extranets, the deployment of enterprise information portals, and business development strategies for companies providing electronic information services to both the business and scientific sectors. He is a Fellow of the Chartered Institute of Library and Information Professionals.

Articles by Martin White
I think that 2011 will be seen as the year that mobile access arrived, and 2012 will be a year of significant development. Interestingly, two of the award winners in the 2011 Intranet Innovation Awards, which were run by Step Two Designs Pty Ltd., were mobile implementations. When the next "Intranet Design Annual" report from the Nielsen Norman Group is published in early 2012, I expect there will be a significant increase in mobile application development.
Editorial/Columns January/February 2012 Issue,
The Social Organization; The Digital Workplace: Redefining Productivity in the Information Age
Editorial/Read_Me_File January/February 2012 Issue,
Designing Search: UX Strategies for Ecommerce Success; Search Analytics for Your Site Conversations With Your Customers
Editorial/Read_Me_File September/October 2011 Issue,
A proposed deployment of SharePoint by corporate IT departments tends to be regarded by the department as an opportunity to provide a very flexible application that can meet a range of current and future requirements. But it's often regarded by intranet teams as being a highly disruptive challenge to the technical status quo of the intranet. One of the reasons for this is that, in most cases, SharePoint has appeared suddenly.
Editorial/Columns July/August 2011 Issue,
In the U.K., UKeiG (www.ukeig.org.uk) runs an intranet forum as a community of interest for intranet managers. At a recent meeting in London, there were about 20 attendees, but none of them had the title "intranet manager." One of the main reasons was that their intranet management role was only a part-time position.
Editorial/Columns January/February 2011 Issue,
Global Intranet Trends For 2011 Report; Professional Microsoft Search: FAST Search, SharePoint Search, and Search Server
Editorial/Read_Me_File January/February 2011 Issue,
Designing Intranets: Creating Sites That Work; IntranetLounge
Editorial/Read_Me_File November/December 2010 Issue,
User Adoption Strategies; The Accidental Taxonomist
Editorial/Read_Me_File September/October 2010 Issue,
Information 2015: Reforming the Paradigm; Réussir un projet Intranet 2.0
Editorial/Read_Me_File July/August 2010 Issue,
Once upon a time, when the pilot shut down the engines of the aircraft, there was a short period of calm as passengers readied themselves for the torment of the baggage carousel. Now, the silence is broken by the noise of mobile phones being switched on and the beeps of messages arriving. We live in a world where being away from email and text messages for even an hour means that we are concerned that decisions have been made without our invaluable input.
Editorial/Columns July/August 2010 Issue,
Search Patterns: Design for Discovery; Information Representation and Retrieval in the Digital Age, second edition
Editorial/Read_Me_File May/June 2010 Issue,
Intranet Design Annual 2010, Collaboration: How Leaders Avoid the Traps, Create Unity, and Reap Big Results
Editorial/Read_Me_File Mar/Apr 2010 Issue,
Reviewed this issue: SharePoint Roadmap for Collaboration and FUMSI Reports: Survey on Intranet Management, Folio on Intranet Management
Editorial/Read_Me_File Sep/Oct 2009 Issue,
Reviewed this issue: What Every Intranet Team Should Know and Card Sorting: Designing Usable Categories
Editorial/Read_Me_File Jul/Aug 2009 Issue,
I am tired of seeing the information architecture of an intranet homepage severely compromised by the need to have the entire center section full of news, with each item in full and accompanied by a picture. I am all for intranets being communication applications, but there are a number of issues that I would like to explore about the way in which news should be managed.
Editorial/Columns Jul/Aug 2009 Issue,
Reviewed this issue: Intranet Design Annual 2009; Seamless Teamwork: Using Microsoft SharePoint Technologies to Collaborate, Innovate, and Drive Business in New Ways
Editorial/Read_Me_File Mar/Apr 2009 Issue,
Reviewed this issue: Where in the World is My Team?, Nature.com, Global Intranet Trends Report for 2009.
Editorial/Read_Me_File Jan/Feb 2009 Issue,
I was at a meeting of intranet managers in London late in 2008, and the question was raised about what the impact of the economic recession was going to be on intranet budgets. Several of those present were very downbeat, reporting on intranet budgets being moved to other projects and an overall feeling that the half-empty glass was leaking water very quickly indeed. Others in the room were much more optimistic, reporting on initiatives to highlight the role that the intranet was already playing in their organizations and how it could step up to further support operations as the companies are forced to reduce head counts to maintain margins.
Editorial/Columns Jan/Feb 2009 Issue,
Reviewed this issue: Enterprise 2.0: How Social Software Will Change the Future of Work, Collaboration and Social Media 2008 , and The Impact of Information Technology (IT) on Businesses and their Leaders
Editorial/Read_Me_File Nov/Dec 2008 Issue,
Reviewed this issue: The Enterprise Social Software Report, Web 2.0: A Strategy Guide, Enterprise Web 2.0 blog
Editorial/Read_Me_File Sep/Oct 2008 Issue,
Q: How much attention should I be paying to Web 2.0 and Enterprise 2.0? I have more than enough to do with just keeping our intranet afloat.
Editorial/Columns Jul/Aug 2008 Issue,
Reviewed this issue: The SharePoint Report 2008, CMS Watch; Manage It! Your Guide to Modern, Pragmatic Project Management; and CMS Watch Trends
Editorial/Read_Me_File Jul/Aug 2008 Issue,
Reviewed this Issue: Intranet Usability Guidelines; Better Connected Intranets: Emerging Good Practice in Driving Internal Efficiency; and Beyond Search
Editorial/Read_Me_File May/Jun 2008 Issue,
Reviewed this Issue: Intranets for Info Pros; Global Intranet Trends Report; and Privacy International
Editorial/Read_Me_File Mar/Apr 2008 Issue,
Reviewed this issue: Google Version 2.0: The Calculating Predator; The 2008 Enterprise Search Report; and Sharepointsearch.com
Editorial/Read_Me_File Jan/Feb 2008 Issue,
Q: The company I work for as an intranet manager has taken the decision to upgrade from SharePoint Portal Server 2003 (SPS03) to SharePoint Server 2007 (MOSS07) to manage our extensive collection of project documentation. Our current SPS03 intranet is now looking quite tired, so should I use MOSS07 or a CMS for the upgrade?
Editorial/Columns Jan/Feb 2008 Issue,
Reviewed this Issue: Laughing at the CIO: A Parable and Prescription for IT Leadership; Essential SharePoint 2007: Delivering High-Impact Collaboration; and The Enterprise Search Center
Editorial/Read_Me_File Nov/Dec 2007 Issue,
Reviewed this Issue: Making Search Work; The Data Administration Newsletter; and Enterprise Search Deployment, Usage, and Trends
Editorial/Read_Me_File Sep/Oct 2007 Issue,
Reviewed this Issue: Managing Without Walls; ECM Suites Report; and The Content Wrangler Blog
Editorial/Read_Me_File Jul/Aug 2007 Issue,
Q. We have just had our website benchmarked against those of our competitors and now my VP wants me to do the same for our intranet. How should I go about doing this?

A. here are various approaches to benchmarking an intranet, but what I can say for certain is that you are not going to be able to do so against those of your competitors. In the U.K., there is a very active Intranet Benchmark Forum...

Editorial/Columns Jul/Aug 2007 Issue,
Reviewed this Issue: 6x2 Methodology for Intranets; The Impact of Organisational Culture on Knowledge Management; and Groxis Inc.
Editorial/Read_Me_File May/Jun 2007 Issue,
Reviewed this Issue: Information Architecture for the World Wide Web; Wikis: Tools for Information Work and Collaboration; and Ross Mayfield’s Weblog
Editorial/Read_Me_File Mar/Apr 2007 Issue,
Reviewed this issue: Global Intranet Strategies Today and Tomorrow; The User is Always Right:; and The Oracle Pressroom
Editorial/Read_Me_File Jan/Feb 2007 Issue,
Q. We need to improve the search on our intranet and my manager has told me to buy the Google search appliance as Google is the best in search technology. Do you agree?

A. There are actually two questions here. Let me deal with whether Google is the tops in search technology. In some respects they are (as are Yahoo! and Microsoft) but there is more to search than searching the web...

Editorial/Columns Jan/Feb 2007 Issue,
Reviewed this issue: Portals: People, Processes, and Technology; Risk Management for IT Projects: Transforming Your Intranet; and The Workplace
Editorial/Read_Me_File Nov/Dec 2006 Issue,
Reviewed this issue: Work Goes Mobile:Nokia’s Lessons from the Leading Edge; Risk Management for IT Projects: How to Deal with over 150 Issues and Risks; and Arnold IT
Editorial/Read_Me_File Sep/Oct 2006 Issue,
Reviewed this issue: Integrated Intellectual Asset Management; Beyond E-Learning; and The Gurteen Knowledge Website
Editorial/Read_Me_File Jul/Aug 2006 Issue,
Question: I have been asked to write a three-year business strategy for our intranet as a condition for getting additional funding. Do you have any advice on how to structure the document?
Editorial/Columns Jul/Aug 2006 Issue,
Reviewed this issue: Improving Intranet Search; Intranet Design Annual 2006: Ten Best Intranets of the Year; Wine.com
Editorial/Read_Me_File May/Jun 2006 Issue,
Reviewed this issue:Ambient Findability; Useit.com; IAI Intranet Review Toolkit
Editorial/Read_Me_File Mar/Apr 2006 Issue,
Reviewed this issue:Making Knowledge Visible: Communicating Knowledge Through Information Products; Intranet Blog; Enterprise Search Guidebook
Editorial/Read_Me_File Jan/Feb 2006 Issue,
Question: We need to make a substantial investment in our corporate intranets, including implementing content management and search solutions. I have been asked to present a business case using an ROI analysis, but I just can’t get a handle on the numbers. Any suggestions?
Editorial/Columns Jan/Feb 2006 Issue,
Reviewed this issue: The Google Legacy: How Google’s Internet Search is Transforming Application Software; The Gilbane Report; Knowledge Mapping: The Essentials for Success
Editorial/Read_Me_File Nov/Dec 2005 Issue,
Reviewed this issue: The Records Management Report, Portals and KM, Staff Directories: Designing and Implementing an Effective Online Staff Directory
Editorial/Read_Me_File Sep/Oct 2005 Issue,
Reviewed in This Issue: Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations, 2nd Edition; Content manager.net; and The Content Management Handbook
Editorial/Read_Me_File Jul/Aug 2004 Issue,
Reviewed this issue: Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations, 2nd Edition, Contentmanager.net, and The Content Management Handbook
Editorial/Read_Me_File Jul/Aug 2005 Issue,
Question: Our intranet has been owned by just about every department in the organization. It started in IT, who then handed it over to marketing because they managed the corporate site. It turned out that they had no interest in internal communications, so our corporate communications team took it on. Now this team is being disbanded and our intranet is about to be rudderless. Any suggestions as to who should be taking responsibility for the management of the intranet?
Editorial/Columns Jul/Aug 2004 Issue,
Question: Our intranet has been owned by just about every department in the organization. It started in IT, who then handed it over to marketing because they managed the corporate site. It turned out that they had no interest in internal communications, so our corporate communications team took it on. Now this team is being disbanded and our intranet is about to be rudderless. Any suggestions as to who should be taking responsibility for the management of the intranet?
Editorial/Columns Jul/Aug 2005 Issue,
Reviewed this issue: Why Intranets Fail (and How to Fix Them): A Practical Guide for Information Professionals, Search Tools for Web Sites and Intranets, and The Enterprise Search Report: Requirements, Costs, Products & Practices
Editorial/Read_Me_File May/Jun 2005 Issue,
Reviewed this issue: FreePint,Information Auditing: A Guide for Information Managers, and Collaborate to Compete: Driving Profitability in the Knowledge Economy
Editorial/Read_Me_File Mar/Apr 2005 Issue,
Read_Me_File...Print and Digital Reviews

Reviewed this issue: Enterprise Content Management What you need to know , Web Accessibility Survey Site, and Intranet Roadmap

Editorial/Read_Me_File Jan/Feb 2005 Issue,
Question: Over the years, our engineering company’s intranet has expanded enormously, but it is actually a collection of about 20 individual intranets and a corporate homepage. We’re getting comments about difficulty finding information and think we ought to set some standards. However, the intranet team manager says that standards inhibit creativity and is not willing to support us. Do you have any suggestions?

Answer: I ran a workshop on standards and good practice at Intranets 2004 and was somewhat surprised that companies in the engineering and manufacturing sectors seemed to have the most problems with getting standards established. It was almost as though employees were so fed up with having to work to very high standards in everything else they did, that not conforming to an intranet standard was a relief. However, knowing that a tool we use at work or at home conforms to standards creates a feeling of confidence in it and usually speeds the time it takes to learn how to use it as well. An intranet is no different...

Editorial/Columns Jan/Feb 2005 Issue,
Reviewed this issue: Information Strategy in Practice, Information Nation, and NetStrategyJmc
Editorial/Read_Me_File Nov/Dec 2004 Issue,
Reviewed this issue: The Hidden Power of Social Networks, Creativity in Virtual Teams, and www.findability.org
Editorial/Read_Me_File Sep/Oct 2004 Issue,
Question: I have circulated a proposal to our senior management group about implementing a CMS, but our CIO says that what the organization needs is a portal that enables staff to personalize the information they need to access. What are your views? Answer:As you walk around a gallery or a museum the door to each room holds a wonderful collection of paintings or artifacts, each labeled and placed in context. Yet few people ever wonder about the skill and effort involved in creating the display. A few years ago, enterprise information portals (EIP) were all the rage. Circa 2000/2001, there were over 100 vendors, and everyone was forecasting the death of the intranet. Luckily for my consulting business they were wrong, and, as it turns out, Plumtree is about the only independent portal vendor left standing...
Editorial/Columns Jul/Aug 2004 Issue,
Reviewed this issue: Leveraging Web Services, Practical Intranet Development, and WebServices.Org
Editorial/Read_Me_File May/Jun 2004 Issue,
Reviewed this issue: Information First, Step Two Designs, and Boxes and Arrows
Editorial/Read_Me_File Jan/Feb 2004 Issue,
Reviewed this issue: Proven Portals, IntranetInsider, and Intranet Journal
Editorial/Read_Me_File Mar/Apr 2004 Issue,
Question: Since we re-launched our intranet a few months ago, the number of hits each month has gradually decreased, and I am under pressure from my manager to re-justify the investment in the new content management system. Do you have any tips on how to increase the use of the intranet? Answer: Before I suggest some ways of increasing use, maybe the problem is not as bad as it may seem; page hits alone do not tell the full story...
Editorial/Columns Jan/Feb 2004 Issue,
There are three elements of an intranet strategy: an information/content strategy, a technology strategy, and a governance strategy. It is in the development of a governance strategy that most organizations fail to take account of organization issues, especially organization culture. Governance is more than “management,” although a management structure is required. and revised.
Editorial/Features Nov/Dec 2003 Issue,
Search User Interfaces, Global Intranet Trends for 2010
Editorial/Read_Me_File Jan/Feb 2010 Issue,
As the early American settlers set out on their journey of migration to the west in the early 1820s, they first had to cope with the Appalachian Mountains. Then the next 1,000 miles or so were fairly easy in terrain terms-though still immensely challenging and dangerous. You can imagine their disappointment as the Rocky Mountains appeared on the horizon. Over the last few years, this process has been reenacted in most organizations as the work begins to migrate content from one CMS to another.
Editorial/Columns Jan/Feb 2010 Issue,