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Articles by Evan Gerber
When developing intranets, companies often make significant investments in armies of consultants, whiz-bang technology, industrial-strength hardware, and cutting-edge visual design. Despite these efforts, a large percentage of intranet projects fail to meet expectations, or produce lackluster results. Often, these failures are due to the oversight of a fundamental premise: know your users and plan everything with them in mind. You are probably thinking, “Of course it’s about the user.” But this mantra is not always self-evident, nor is it easy to maintain. Many directives are quickly derailed by extraneous business goals, stakeholders who confuse themselves with users, inarticulate users, and personal agendas overriding best practices.
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