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About Christine A. Olson
Christine A. Olson is a principal consultant at Chris Olson & Associates, which provides marketing services and advice to librarians. Chris can be reached at chris@chrisolson.com, 410/647-6708 or visit www.chrisol son.com.
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Articles by Christine A. Olson
It is never too early to begin thinking how a new Web site or intranet is going to be launched. What promotion activities will usher in the new online resource? What are the promotion objectives? How will activities be coordinated? Who is going to do the work and make it happen? Whether revamping an existing site or bringing a new intranet online, it is important that plans include the resources and time needed for a promotion rollout. Here are seven components of a launch plan that put a rollout on the fast track to success.
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