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About Adina Levin
Adina Levin is VP of Products at Socialtext, a provider of wiki-based enterprise social software, with over 100 customers, including 20 Fortune 500 customers.
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Articles by Adina Levin
Informative is a marketing software company with offices in countries spread across the globe. Tom is a strategy consultant for the firm based in California, and Ken is a salesman working in the London office. Normally they don’t work together because they are in different departments halfway around the world. But Informative has a secret weapon—its intranet is a wiki. Wiki technology enables the rapid response participation of employees from disparate business groups and high-quality intranet content. While many intranets are operated through the established Web site model—where changes are funneled through content and technology people—wikis allow for a horizontal approach that can result in much greater participation and usage.
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