About Michael Chender
Michael Chender is Chairman and CEO of Coemergence Inc. He founded Coemergence in 2001, and has been involved in business development consulting and competitive intelligence solutions for global industries for over 30 years. Chender has been integral in the development of a number of innovative information approaches, including Coemergence's ACIS.
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Articles by Michael Chender
Experience has shown that the challenge in realizing the best return from any system that derives value from human input—sales automation, customer relationship management, collaborative workspace, knowledge management best practice sharing systems, or an intranet that combines several of these components—is to maximize usage. In the past decade, numerous collaborative systems have been implemented at enormous expense within companies and then used rarely. As a result, there is also a general skepticism about new software solutions. In the highly competitive global business environment, many workers feel pressured by an increasing focus on productivity and little time to engage in activities with other than immediate benefits. How can these barriers to system usage be overcome?
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