|
Articles by David Meerman Scott
By launching a portal independent of its corporate site, Dermik has chosen to educate consumers and healthcare providers through supplying content rather than by force-feeding sales messages compressed into 30-second TV spots. Interestingly, Dermik did not build its Skin Health Solutions portal with original content. Rather, the site is comprised of links to more than 300 other sites (including competitors’) to offer the very best of skincare content, all reviewed by an independent, professional advisory board. Dermik wants Skin Health Solutions to be the first place both doctors and patients go for information on dermatological conditions.
|