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Articles by Michael Maziarka
Ventures marketing research project on multi-channel communications illustrated this and made me question the belief that most firms are committed to implementing an enterprise information portal. My hesitation didn’t arise because portals are bad, simply a fad, or not beneficial to most companies. I’ve just found that enterprise information portal implementation is simply too large of a project or investment for the vast majority of companies. Perhaps what most businesses really need is a somewhat scaled down technology that can deliver the benefits of a portal, without extensive and complicated development and without a huge cost: portals for mortals, in other words.
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