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About John R. McGrath
John R. McGrath is senior director of strategic solutions development at Fast Search & Transfer, where he is responsible for content governance and compliance solutions. John has more than 25 years of computer software experience with "best of breed" technology-based companies including Fast Search & Transfer, Motorola, United Technologies Corp., Excalibur (Convera), Cognos Software, and Hoover's Inc.
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Articles by John R. McGrath
Gathering marketing intelligence is a critical process for any company, particularly those launching a new product or service, looking to enter a new market sector, or seeking to merge with or acquire other companies. These major decisions can involve millions or even billions of dollars, and as a matter of course, companies need to be as informed as possible to execute plans that could result in tremendous success or financial disaster.
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