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Features
Implementing a useful web analytics initiative need not require an abundance of resources. The effort does require planning, project management, and a credible assessment of analytics goals to accomplish. Let's review some key best practices to ensure a successful intranet analytics program.
YouTube has enjoyed a rarely seen level of mass acceptance and adoption around the globe and across many subject areas. What is it about this approach to communications that has caused its amazing reception, and how can that be applied to training and learning?
Columns
A mature intranet model generally relies upon there being a network of authors publishing content and maintaining their content areas. When a new content area is created, there is much enthusiasm generated by the owners for keeping this content fresh and up-to-date and they are only happy to sign an agreement attesting to this commitment. Yet I have revisited sites a year or two after inception and found signs of stagnation: pages containing references to two-year-old statistics and benchmark data, links to marketing collateral that no longer exist, and months-old “What’s New” content. So why do these sites that are launched in a blaze of glory and sponsor’s commitment so quickly fall into disrepair?
Global intranet landscapes are usually made up of intranets and portals offering services and information to a variety of users. Sooner or later, a global intranet manager will be confronted with the issue of how to bring balance to this rich mosaic of content. Balance, in this case, meaning that users can find similar amounts of content for similar subjects in logical places.
Read_Me_File
Reviewed this Issue: Laughing at the CIO: A Parable and Prescription for IT Leadership; Essential SharePoint
2007: Delivering High-Impact Collaboration; and The Enterprise Search Center
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