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Licensed content is a proverbial double-edged sword. It can rapidly expand the knowledgebase of a work force to untold horizons, but it also presents a unique challenge for organizations that lack experience with knowledge and license management. And yet if used correctly, the benefits of supplementing an enterprise's intranet with licensed content far outweigh the downsides, making it less a question of whether or not to use licensed content than one of how best to manage, store, and distribute it. The challenges may be sizable, but so are the rewards.
Founded in 1984, Nu Skin is a direct sales, skin care, and wellness company based in Provo, Utah. Nu Skin sells its products through sales representatives, and due to the multitude of sales reps selling in many different markets worldwide, Nu Skin's design, photography, marketing, events, science, and regulatory departments regularly need access to multiple types of digital assets.
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Making a business case seems reasonably straightforward. We assume that there is a reason why the project was initiated and that someone has articulated why this particular use of funds and organizational resources is best, given the goals of the business. Still, there is frequently a gap in communications about project activities, expected outcomes, and alignment with business objectives.
A proposed deployment of SharePoint by corporate IT departments tends to be regarded by the department as an opportunity to provide a very flexible application that can meet a range of current and future requirements. But it's often regarded by intranet teams as being a highly disruptive challenge to the technical status quo of the intranet. One of the reasons for this is that, in most cases, SharePoint has appeared suddenly.
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